I can’t wait to get started on your project.
Good design and website strategy will help convert more website visitors into subscribers and customers, bring in more enquiries, make you look more professional and ‘seasoned’ in your industry and take you from where you are to where you dream of being!
My new site is so much faster & easier to work with than my old site. It's pretty complex to make your website look good and engaging. I searched for months for a particular graphic designer to make my website more accessible & relatable . Maya did just that and more.- PRISCILLA, Photographer
The best things about Maya's design process is having her accountability and encouragement!You can sense that she really wants you to fearlessly reach your goals and manifest your dreams! And at the end of this uplifting process, I got a beautifully designed website!- PORTIA, Social Strategist
It’s NOT only the website… working with Maya taught me quite a bit about marketing and the mindset that goes along with creating a polished brand. I enjoyed the step-by-step communication, how fast it was and the easy access I had to Maya for support. - NATASHA, Life Coach
Now you’re booked in my schedule, we’ll start using our project management tool, Dubsado.
This is where your client portal lives and where you will find everything I have sent you regarding your project, including your terms and agreements, invoices, and most importantly your pre-work.
Whereas files often get lost when I’m managing projects through email, nothing gets lost or forgotten in Dubsado. It’s the simplest way to keep your project organized and make sure it goes as smoothly as possible!
Don’t worry – you won’t need to pay for this tool and it’s not hard to use. Click the button to watch a 2-minute tutorial on how to use it!
CREATE A PINTEREST BOARD
If Pinterest isn’t your thing, don’t worry. You can search Google for images that resonate with the way you want your brand to feel and simply upload them to the ‘Pinterest’ questionnaire inside your client portal in Dubsado. Watch the video above to see how to do this.
YOUR WEBSITE CONTENT
Before our pre-intensive call, I recommend that you have ALL your prep work submitted to me. This is the best way to ensure your project remains on track. You can access and submit the Website Copy Workbook through your client portal.
This will serve as the text for all pages (unless you have another process ready to be uploaded). Please also supply your logo and branding assets (if I’m not doing your branding!) and any particular images you want to be used on the site.
Pre-Intensive Strategy Call:
This call should ideally happen after you've completed the prep-work, and about 3-5 days before our intensive. This call will ensure that we're on the same page with expectations and will help us to make sure we're using our time together most effectively. We'll send you an email to confirm your VIP Design Day Intensive date and our pre-intensive call after you've had a chance to read through the welcome materials.
Files:
We will use a shared Google Drive folder for storing all of these documents, plus all of your branding materials and website images. If you need me to create a folder for you, just ask.
STEP 1: Fill out each workbook and form and SUBMIT IT to your portal.
STEP 2: Name a new Google Drive folder "YOUR NAME | VIP DESIGN DAY"
STEP 3: Upload your existing brand assets to the Google Drive folder you shared with me.
STEP 4: Reach out to me to let me know that you have completed your pre-work.
During our project, we will communicate via Slack on the day of our intensive. Until then, you can email me at hello@herseandco.com
At different stages throughout the project, you will be asked to provide feedback on design concepts, colors, fonts, etc. Providing feedback can be hard, but it’s important to make it constructive to ensure the project can move forward smoothly.
I really appreciate simple and straightforward feedback. It helps me clearly understand your thoughts and make the right changes to your designs.
This project is of course very close to your heart but it’s important to always keep your target audience top of mind and not get caught up in personal preferences. Therefore, instead of sharing what you like/dislike personally, try to view it from your Ideal Client’s eyes and think about how would they react to the design. Remember, at the end of the day, this project is all about them!
Vague or contradicting feedback can create confusion and set us back, therefore try to be as specific as possible when providing feedback. Focus on one element at a time and try to explain why you like/dislike something and provide a suggestion on how I could improve it. For example, instead of saying “I don’t like this color”, try “I don’t think this color will appeal to our audience because […]. Perhaps we could try a warmer colour?”
My design process is very intentional and I always ensure that each element is built with purpose. So while I will do my best to walk you through my thought-process, don’t hesitate to ask questions if you’re unsure about something. This also helps show that you value my opinion and trust my expertise – at the end of the day, there’s a reason why you chose me as your partner for this project, right?
Will my new site be on page one of Google? Not yet. It takes time and good search engine optimisation (SEO) to achieve this. However, your site will be optimised for search engines and over time could get on the first page of Google for search terms related to your business.
Will you send me the fonts you used? In short, no. I own the licenses to the font files I use in your project. However, if you’d like to purchase these fonts, just let me know and I can get that sorted for you!
Will you send me the editable design files? These files are not included in the project. But if you do want them, let me know and I’ll create a separate invoice for the cost of these files.
What does post-intensive support look like? Following our day together, you will have 30 days to email or message me with any questions that you have about the work that I completed for you. It is my goal to empower you with the skills that you need to manage your brand and/or website on your own, so if you're stuck on how to do something, just ask! In some cases, I'll create a personalized video to walk you through how to do something on your website and/or in Canva.
This call should ideally happen after you've completed the prep-work, and about 3-5 days before our intensive. This call will ensure that we're on the same page with expectations and will help us to make sure we're using our time together most effectively. We'll send you an email to confirm your VIP Design Day Intensive date and our pre-intensive call after you've had a chance to read through the welcome materials.